The design of this magazine started with the awareness that what we eat, where we eat and how we eat, is so important for our healthy nutrition and our planet. We have to take care on the food we buy and be coherent with the seasons. That's why a seasonal magazine is the best way to make arrive the Slow Food values to the consumers.
"A Granel" is the title and the concept of the magazine, the different chapters are represented by different kind of package, and the cover is always a food pattern.
Every chapter has a different layout, depending on the content. Receipts, data sheets, agenda,... but they maintain a minimal and clean aesthetic with the use of orange color to emphasize titles and text. Also, the use of big and colorful pictures.
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